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Metrics⚠️ Pitfall
The Vanity Metric Trap
The Problem
Focusing on metrics that look impressive but don't drive business decisions or outcomes (total users, page views, downloads).
The Principle
Focus on actionable metrics that directly tie to business outcomes. Ask: "If this number changes, what decision would I make differently?"
📖 Real-World Example
A SaaS company stopped reporting total signups and started tracking "Weekly Active Users who completed core workflow." This revealed their onboarding was broken, not their marketing.
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