The Analytics Reckoning
A Phoenix Project-style journey through the most common analytics pitfalls. Co-created with insights from our community.
First 3 chapters free. Unlock all 0 premium chapters for $15/month.
Free Chapters
The Dashboard That Broke Everything
Sarah's team builds an overwhelming 52-metric dashboard that nobody uses. When the VP of Product asks each executive what ONE number they actually check, she rebuilds it with just 5 key metrics. Usage jumps 340% and they save a failing product launch.
Correlation Street
Michael's team finds that users with profile photos churn 60% less. They make photos mandatory and disaster strikes—signups drop 40%, churn increases. The lesson: correlation isn't causation. Engaged users added photos; the photo didn't create engagement.
The Analysis Paralysis Project
Jennifer's team spends 6 months seeking 95% confidence while competitors act. A friend teaches her to "ship at 70% and learn fast." By setting decision deadlines and defining "good enough" upfront, they make 10x more decisions and create $15M in value.
Premium Chapters
Unlock All →Unlock the Complete Story
Get instant access to all chapters, plus new ones as they're released.
Chapters are co-created with real stories and insights from our community.
How the Fable Works
Community Driven
Each chapter is inspired by real stories shared by our community members.
Always Evolving
New chapters released monthly based on the most common pitfalls and insights.
Actionable Lessons
Every chapter ends with practical principles you can apply immediately.