Get Lifetime Access to Battle-Tested Analytics Wisdom
One-time payment. Lifetime access. All future cards and content included at no additional cost.
Free Account
Get started with core content
- 9 analytics principle cards
- First 3 fable chapters
- 1 sample leadership essay
- Read practitioner feedback
Complete Collection
One-time payment • Lifetime access
All 48 Analytics Principle Cards
Battle-tested with specific examples and 3 tactical steps each
Complete Business Fable
All 15 chapters following Sarah's analytics transformation
All 4 Leadership Essays
Beyond the fable - deeper lessons from Fortune 50 experience
Share Your Feedback
Add your real-world stories and learn from other leaders
All Future Content
New cards and updates included at no additional cost
Secure payment via Stripe • Cancel anytime • No recurring charges
Or Choose a Themed Bundle
Focused collections for specific challenges. Just $29 each.
New Analytics Leader
Survive your first 90 days + templates + war stories
BI Strategy
Stop the dashboard factory + templates + war stories
Data Politics & Influence
Get executives to listen + templates + war stories
Building & Scaling Teams
Hire right, grow fast, keep them happy + templates + war stories
Data Strategy
Build data products people actually use + templates + war stories
AI Strategy
Navigate AI hype and deliver value + templates + war stories
Analytics Mindset
Think like a strategist, not just an analyst + templates + war stories
💡 Pro tip: Complete Collection ($99) includes all bundles plus the fable and essays. Best value for most leaders.
The ROI Is Clear
One avoided dashboard disaster (6 months saved), one prevented hiring mistake ($50K+), one sidestepped vanity metric trap (career impact) - this reference library pays for itself.
48 Principles
Not taught in courses or textbooks
19 Chapters
Fable + essays that make principles stick
Lifetime Access
Bookmark and return when you need it
Frequently Asked Questions
What's included in the free account?
You get 9 principle cards (6 without an account, 3 more with a free account), the first 3 fable chapters, and 1 sample essay. You can read feedback from other practitioners.
Is this a subscription or one-time payment?
One-time payment. Pay $99 once and you have lifetime access. No monthly fees, no recurring charges. All future cards and content updates are included at no additional cost.
Who is this for?
Analytics and data leaders with 5+ years experience who want battle-tested advice, not theory. If you're tired of generic "best practices" and want real lessons from someone who's been in the trenches at Fortune 50 companies, this is for you.
Can I get a refund?
Yes. If you're not satisfied within 30 days, email me and I'll refund you in full, no questions asked. The free tier exists so you can see the quality before buying.