✨ Trusted by 1,200+ analytics leaders

Stop Making the Same Data & Analytics Mistakes

Learn from the most common data and analytics pitfalls. Master the principles that lead to better decisions. The foundation matters most.

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Total Cards
12
Rotate Monthly
3
Always Free
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The Foundation Is Everything

Before you build sophisticated analytics, machine learning models, or AI solutions, your data foundation must be solid. Bad data leads to bad analytics—every single time.

Without Foundation: Garbage in, garbage out—no matter how advanced your tools

With Foundation: Clean data enables confident decisions at every level

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The Reality: Most "analytics failures" are actually data quality failures

That's why we focus on both data mistakes and analytics mistakes. You can't succeed at one without mastering the other.

How It Works

Four simple steps to transform how you approach data and analytics

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STEP 01

Browse Cards

Explore pitfalls and principles organized by category

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STEP 02

Learn

Understand what goes wrong and what to do instead

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STEP 03

Share Stories

Submit your own experiences and learn from others

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STEP 04

Grow

Build your storytelling muscle and drive change

Everything You Need

Digital Card Library

15 curated pitfalls and principles with real examples. Designed to feel like physical cards.

Community Stories

Real stories from data and analytics leaders. Learn from both foundational data mistakes and advanced analytics pitfalls.

Business Fable

An evolving story co-created by the community. Phoenix Project meets analytics.

Trusted by Data & Analytics Leaders

"This transformed how our team approaches data strategy. The 'Dashboard Overload' card alone saved us months of work."

VP of Analytics
Fortune 100 Retailer

"Finally, a resource that speaks to real analytics challenges. Not just theory—actual pitfalls I've experienced."

Chief Data Officer
Healthcare Tech

"The community stories are gold. Seeing how others navigated similar challenges gave me confidence in our approach."

Director of Data Science
Financial Services

Ready to Avoid Common Data Mistakes?

The foundation matters most. Start with 3 free cards covering essential data and analytics pitfalls. Upgrade anytime to access 12 premium cards—with new cards rotating in every month.