Get better at the parts AI can't teach you
Or Choose What You Need
Not ready for the complete collection? Start with a focused bundle for your specific challenge.
New Analytics Leader
First 90 days survival guide
$29
BI Strategy
Stop building unused dashboards
$29
Data Politics
Get executives to listen
$39
Building Teams
Hire and retain top talent
$29
Data Strategy
Build executable strategy
$29
AI Strategy
Navigate AI hype
$49
Or get the Complete Collection ($99) with all 57 cards + fable + essays
The Foundation Is Everything
Before you build sophisticated analytics, machine learning models, or AI solutions, your data foundation must be solid. Bad data leads to bad analytics—every single time.
Without Foundation: Garbage in, garbage out—no matter how advanced your tools
With Foundation: Clean data enables confident decisions at every level
The Reality: Most "analytics failures" are actually data quality failures
That's why we focus on both data mistakes and analytics mistakes. You can't succeed at one without mastering the other.
Common Data & Analytics Pitfalls
Start with 6 always-free cards covering foundational mistakes. Upgrade to access 9 premium cards rotating monthly for fresh insights.
✨ Premium cards rotate monthly • Each has specific examples & 3 tactical steps
The Auction Block
Follow Sarah Chen's journey from chaos to unicorn at ClassicMotors.io—a startup drowning in dashboards, vanity metrics, and analysis paralysis
A Story of Data, Dashboards & Discovery
47 unused dashboards. 1 million vanity users. Six months debating Premium Listings. Sarah must transform ClassicMotors before they run out of money.
The Transformation
No credit card required • 6 cards + first 3 chapters free forever
How It Works
Four simple steps to transform how you approach data and analytics
Browse Cards
Explore pitfalls and principles organized by category
Understand
Learn what goes wrong and what to do instead with real examples
Apply
Use tactical steps when you hit these situations in your work
Reference
Bookmark and return—your go-to library for avoiding pitfalls
Everything You Need
Trusted by Data & Analytics Leaders
"This transformed how our team approaches data strategy. The 'Dashboard Overload' card alone saved us months of work."
"Finally, a resource that speaks to real analytics challenges. Not just theory—actual pitfalls I've experienced."
"The practitioner feedback gives me confidence these methods actually work. Real examples from people who've been there."
Ready to Avoid Common Data Mistakes?
The foundation matters most. Start with 6 free cards covering essential data and analytics pitfalls. Upgrade anytime to access 9 premium cards—with fresh cards every month.